Welcome to this website! This life insurance website is designed for a PhD research project to analyse "how the quality of e-services provided by online retailers affect customer satisfaction."
This research project analyses your conscious insights through the online questionnaire and your real reactions and behaviors while engaging on the website using the Hotjar tool. Imagine you are interested in purchasing a life insurance product from this platform. 1. Look at the following keywords to make the most of your visit! • About Us:Learn about the company's background. • Contact Us:Discover how to reach the company. • Life Insurance Types: Explore information on life insurance to find the most suitable option for your needs. • Calculate My Cover:Estimate the coverage that would be useful for you. • Make a Claim: Understand the process for making a claim in case of a loss. • Weblog: Stay updated with the latest news. • Register on the website. • Search for anything related to life insurance products. • Policies: Review policies to understand how the website supports you. • Find out about options and discounts offered to customers. • Get a Quote. Note:You don't need to complete the life insurance form entirely. Simply click on "Get a Quote" and review some questions if you intend to purchase the product. 2. Based on the above keywords and your behaviour, interact with the website for 10 minutes! 3. Click on the online questionnaire in the top menu, answer all questions carefully, and submit it! Note: Your consent for this project is essential. So, please first tick the box in the online questionnaire then start it. 4. Now, please close this page, enter the password, go to the website, and start it . 5. If you are interested in participating, but need to know more about this research or get the website password please email me: n.binaei2100@abertay.ac.uk
